The Vanguard Strap End development

Progress continues on development of The Vanguard Strap!  Over the last week we have been fine tuning the design and manufacturing process for the genuine cow hide leather ends.

On the back end of the strap, the leather will be folded through the buckle and sewn all the way around the edges and the slot.  For the front end, two pieces of leather will be sewn together by going all the way around the edges and around the slot as well.  The strap itself will be sandwiched in the middle.

I personally like the look of the additional stitching and the security of the two ply strap end design.  What do you think?


Those Crazy Pantones

The selected manufacturer for The Vanguard Guitar strap is running about 12 trial patterns for Sovereign Straps and they sent me a picture of one of the trials today.  The colors are not exactly what we were going for but the weave is amazing (picture in the header).

Since the color was a bit off target, I spent a couple of hours tonight reviewing Pantone Swatches with the supplier to prepare to run another sample.  This is quite difficult to do electronically.  Photoshop is proving to be very valuable for this work, however, it is difficult to pick up actual colors in photos.

During October in the USA many people change out their home decorations for the fall.  The colors shift black and orange then then more brown as Halloween moves to Thanksgiving.  Then the collective decorating skill of the USA seems to fall apart as Christmas approaches. The pattern below attempts to strike a chord (pun intended) with that want for fall colors.  I think it needs more orange and the next trial run should be done tomorrow.

What do you think?  Note that these pictures are of the weave layer only which would be attached to a white cotton base material which brings it all together in my opinion.

The machines that do this work are a marvel of modern technology.  From the back of the strap you can see the complexity of the work performed by this machine.  Picture below…


Samples have been ordered

After many weeks of preparation, discussions, calculations, marketing investigations, and back and forth between 15 different suppliers we have chosen the manufacturer for this first product and have ordered 12 samples of around 3 different design ideas for testing, trials, and quality inspection.  With any luck, at least one of the samples will be worthy of being labelled as the first product for Sovereign Straps.

Development of the first product


Sovereign Straps is wrapping up the process of developing and sourcing the first product which will be called “The Vanguard” to signify that it will lead the way into battle.  We are marching on the competition with products that will win.  They will be higher quality, with better features, at an equal or better price, with industry leading customer service.

The vanguard (also called the advance guard) is the leading part of an advancing military formation. It has a number of functions, including seeking out the enemy and securing ground in advance of the main force.

Product details and pictures will be coming soon!

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