The listing for the Mojave color is complete and the Royal Blue is in progress. Amazon has checked in the Mojave inventory and it is now available for purchase.
Visit the product page for more information: The Vanguard Guitar Strap Line
After several months of research, planning, strap design, packaging and labeling trials, communication challenges with various suppliers, the creation of countless spreadsheets weighing options, ordering and testing of various samples, and working through shipping and import hurdles, the first shipment of the first product line for Sovereign Straps has arrived!
Next we need to sort through a GS1 UPC issue that is preventing the creation of the Amazon listing, then they will be shipped to the warehouses while product pictures and sales pages are created.
It won’t be long now…these should be ready for the holiday season.
Stay tuned for more updates on each model.
The Vanguard Strap design is now complete, samples have been received, and the first production order has been placed. The order should arrive in about a month. As we prepare for the launch we will be providing updates with increased frequency.
Today lets talk about the product tag. The tag is interesting because it is the elevator speech for the product. It attempts to tell the potential customer why this particular item is better than the item next to it on the store shelf. Creating the tag is oddly satisfying after spending months designing a product because you are gathering up the good about the product and trying to make it impossible to miss by the customer. It is remarkably similar to creating a dating profile!
So what makes the Vanguard Strap better than the 1000+ other options?
Progress continues on development of The Vanguard Strap! Over the last week we have been fine tuning the design and manufacturing process for the genuine cow hide leather ends.
On the back end of the strap, the leather will be folded through the buckle and sewn all the way around the edges and the slot. For the front end, two pieces of leather will be sewn together by going all the way around the edges and around the slot as well. The strap itself will be sandwiched in the middle.
I personally like the look of the additional stitching and the security of the two ply strap end design. What do you think?